Campaigns / Portfolio

Cutting Through The Clutter

Laureen enjoys concept development and overseeing the creative strategy for marketing campaigns but she is also often hands-on. Her capabilities include video production, copywriting, design, content creation, managing website development, social media marketing, developing PR campaigns  and more.

The following page provides a snapshot of the creative content Laureen Peck developed for various marketing and communications campaigns during her tenure as the VP/Chief Marketing Officer for Solar Energy World.

Please Scroll Down To View Campaigns and Links to Laureen’s Writing and PR/Corporate Communications Samples.

Overview

Prior to Laureen’s tenure, Solar Energy World’s marketing communications were fairly generic, showing little differentiation between it and its competitors. Utilizing psychographic research to inform the creative, Laureen revamped the company’s brand as well as improving the quality of advertising campaigns to appeal to target audiences on a deeper level. Combining this creative strategy with lead-generation tactics worked to help grow the company from a local solar panel installation company in 2012, to a regional player in the industry by 2021.

Campaign Examples


Video Production for TV Broadcast, Social Media and Other Ad Channels

Regional TV Spot Written & Produced by Laureen Peck

Local Promotional TV Spot Written & Produced by Laureen Peck


CSR and Mission-Based Marketing

http://brand-matters.net/capabilities/corporate-social-responsibility/

Learn More About This CSR Program.


Direct Marketing Campaigns


New Brand Development for Financial Product

When Solar Energy World’s Solar PPA (Power Purchase Agreement) option became available, SEW needed a creative strategy that would differentiate its Solar PPA from its competitors’. It had to communicate its primary benefit of locking in a lower electricity rate than utilities’ rates in a way that would be quickly and easily understood by consumers who were not solar savvy and were unfamiliar with how PPAs work. So, Laureen Peck developed a new brand for the financial option, named it RateGuardian, developed a new logo, customized url, mascot, home show displays and more. The program helped to generate new leads and to make it easier to close sales from prospective customers.

Coloring Booklet for Kids, given out at home shows and other events

More Marketing Initiatives


Online Marketing


Youtube Page Management Including Video Production and Content Development


Special Events


For more info on workshops and community events, Laureen developed, please click here.

Facebook Promotions to Generate Leads & Original Posts to Increase Engagement & Drive Website Visitors


Email Marketing Campaigns – Nurture



Writing /Editing/Blog Creation/Press Releases

Laureen Peck branded the company blog as a stand-alone online publication, served as the Primary Writer and Editor for The S.U.N. Report from Jan 2012- July 2021. To view articles she wrote click on www.SunReport.us.
To read articles Laureen Peck has written for a leading industry publication, Renewable Energy World, please click HERE.

To read articles Laureen Peck has written for the Brand-Matters blog, click HERE.

To view an article she wrote for the Washington Blade click HERE.

To view her New Business Development blog, go to NewBizWiz.

Press / Media Relations

From 2012-2021 Laureen Peck regularly wrote press releases with headlines designed to Get Reporters’ Attention

Links to a few of the stories picked up by press and other media outlets:

https://www.prnewswire.com/news-releases/solar-energy-worlds-profits-saved-838-lives-in-8-months-will-save-thousands-more-301341513.html

https://www.abcactionnews.com/morning-blend/solar-energy-world-talks-the-ease-of-going-solar

https://www.prnewswire.com/news-releases/green-jobs-in-action-live-solar-installation-event-to-be-held-in-arlington-virginia-by-solar-energy-world-june-14-17-301311070.html

https://www.baltimoresun.com/business/bs-bz-solar-jobs-20170216-story.html

https://www.prnewswire.com/news-releases/solar-energy-world-enters-florida-to-service-growing-solar-panel-market-300891960.html