Four Steps for an Effective Marketing Approach
Over the course of Laureen Peck’s career as a New Business Development Executive and as a Marketing Leader and Strategist, she learned a lot about what it takes to grow an organization. Every day she learns more and uses what she learns to help others achieve success.
The following are the steps she takes to develop effective marketing communications programs and guide marketing teams. Her approach can be applied to any growth-focused industry or organization.